Hi, I'm Ade Rizki
I help brands grow organic visibility and improve how they are discovered, understood, and chosen across search engines, AI platforms, and generative answer engines. With experience in content strategy, organic growth, and conversion-focused website optimization, I align search initiatives with business goals, user intent, and measurable outcomes.
Experience & Education
A snapshot of my professional journey, teaching experience in SEO, content strategy, and digital business and academic background.
Experience
Web Developer
BPOM RI
Developed and maintained web applications for Indonesia's food and drug regulatory agency.
SEO Specialist
YCP Solidiance
Developed SEO strategies for B2B consulting clients across APAC markets.
SEO Consultant
DLYS Consulting
Provided SEO consulting services to help businesses improve their search visibility.
Content Editor & SEO Instructor
DailySEO ID
Created SEO content and trained aspiring SEO professionals through structured programs.
SEO Specialist
YCP Group
Leading SEO and GEO initiatives for YCP Group's portfolio companies.
Education
Bachelor of Informatics
Universitas Muhammadiyah Surakarta
Master of Informatics
Universitas Muhammadiyah Surakarta
Strategic Focus Areas
A focused mix of SEO, content strategy, AI search visibility, and conversion thinking to help brands grow with purpose.
Collaborations
I've worked with teams across different industries to strengthen their organic presence, improve content performance, and build more meaningful visibility across search and digital channels.
Portfolio
View allBluebird - Building a Measurement Funnel for Goldenbird & Airport Transfer Reservation
Building an end-to-end measurement funnel for Bluebird's Goldenbird and Airport Transfer reservation flows to identify conversion paths and channels that contribute to bookings.
Fizabelle - Building Organic Search Visibility for a Shopify Period Care Brand
Building Fizabelle's technical SEO foundation and optimizing its Shopify product pages to improve visibility for high-intent organic sanitary pad searches.
Pika Sushi - Building Online Visibility Through High-Intent Website and SEO
Rebuilding Pika Sushi's online presence from an under-optimized website into a high-intent digital storefront that drives traffic, leads, and measurable growth.
Snapes Logistics - Building Industry Authority Through SEO & AI Search Optimization
Positioning Snapes as a trusted logistics authority across both traditional search engines and AI-powered search platforms through SEO fundamentals and AI-ready content strategies.
Cititrans - Building a Reliable Conversion Measurement Framework Through Funnel Tracking Optimization
Auditing and optimizing Cititrans' analytics implementation to ensure every critical interaction throughout the booking journey is measured accurately.
Biteship - Building an Organic Growth Foundation Through Website Revamp & AI-Ready SEO
Strengthening Biteship's organic growth foundation through website revamp, technical SEO, content strategy, commercial pages, and AI SEO readiness.
Latest Posts
View all
How to Decide Whether a Keyword Needs a Blog Post or Landing Page
One of the most common SEO mistakes is not choosing the wrong keyword. It is choosing the wrong page type for the keyword. A keyword may have good search volume, but if it is mapped to the wrong page type, the page can still underperform. A good SEO decision should match intent, not just keywords.
The Hidden Skill in SEO: Asking Better Questions
More data does not always create more clarity. The hidden skill in SEO is not only knowing where to look, but knowing what to ask before looking. Better SEO does not always start with better tools. Sometimes, it starts with better questions.
How to Build Content Briefs That Writers Can Actually Use
Good content briefs do not only hand out keywords and word count. They connect the writer to the reader, the intent behind the search, and the thinking that makes the content actually useful.
Let's Connect & Collabs!
I’m always open to meaningful conversations around SEO, content, digital growth, AI search, and education. Let’s connect, exchange ideas, and see how we can create something valuable together.