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Thoughts on SEO, AI search, content strategy, and more.

SEO and AI SEO Are Not That Different: The Real Skill Is Still Learning

There is a new fear in the SEO industry. Every few months, a new term appears: AI SEO, GEO, AEO, LLM optimization... But after working across SEO, consulting, content strategy, and freelance projects, I have started to see it differently. SEO and AI SEO are not really two completely different things.

June 28, 20269 min read

Mindset

What SEO Taught Me About Stoicism

SEO people live with uncertainty almost every day. A ranking drops without a clear reason. Traffic moves differently than expected. A competitor suddenly appears above us. If we work in SEO long enough, we eventually realize one thing: SEO is not only a technical discipline. It is also a mental discipline. This is where I started to see the connection between SEO and Stoicism.

June 29, 202614 min read