About Me
I am an SEO & Content Strategist with strong experience in AI SEO/GEO, content strategy, organic growth, and conversion-focused website optimization. I help brands improve how they are discovered, understood, and chosen across search engines, AI platforms, and generative answer engines.
SEO & Content Strategy
Building practical strategies that connect search intent, business goals, and user decision-making across B2B and B2C industries - from service pages to content planning and competitor analysis.
AI SEO / GEO
Helping brands get discovered, understood, and chosen across traditional search engines, AI platforms, and generative answer engines through visibility assessment and content relevance.
Conversion & Growth
Creating content and website structures that support trust, relevance, and conversion - identifying market opportunities, mapping user journeys, and improving page messaging.
Education & Teaching
Teaching SEO through DailySEO ID and HariSenin, and serving as Lecturer of Digital Business at UIN Salatiga - helping practitioners and students understand digital strategy in real business contexts.
How I Work
With a background in SEO, content, and web development, I bring a balanced perspective between strategy, execution, and performance. I am comfortable working across different teams, including content, design, development, and business stakeholders, to turn SEO insights into practical actions that support growth.
Experience
Web Developer
BPOM RI
Developed and maintained web applications for Indonesia's food and drug regulatory agency.
SEO Specialist
YCP Solidiance
Developed SEO strategies for B2B consulting clients across APAC markets.
SEO Consultant
DLYS Consulting
Provided SEO consulting services to help businesses improve their search visibility.
Content Editor & SEO Instructor
DailySEO ID
Created SEO content and trained aspiring SEO professionals through structured programs.
SEO Specialist
YCP Group
Leading SEO and GEO initiatives for YCP Group's portfolio companies.
Teaching & Knowledge Sharing
I have taught SEO through DailySEO ID and HariSenin, helping aspiring practitioners understand technical SEO, keyword research, site audits, content optimization, and practical SEO execution. I have also served as a Lecturer of Digital Business at UIN Salatiga, sharing digital business knowledge with students and supporting their understanding of how digital strategy works in real business contexts.
Beyond Work
These interests help me stay disciplined, curious, and connected to real people - shaping the way I approach SEO and content: not only as a traffic channel, but as a way to solve problems, build trust, and create meaningful digital experiences.
My goal is to help businesses build a stronger organic presence that is not only visible, but also relevant, credible, and ready to convert.
Education
Bachelor of Informatics
Universitas Muhammadiyah Surakarta
Master of Informatics
Universitas Muhammadiyah Surakarta